CASE STUDIES

By replacing fragmented marketing efforts with a data-driven, integrated strategy, Taft’s Pool Service transformed its digital presence, increased brand visibility, generated qualified leads, and achieved measurable revenue growth.

When Earthcore Industries, manufacturer of Isokern fireplaces and chimney systems, prepared to break ground on its new 30,000-square-foot distribution center in Cheyenne, Wyoming, Mindful Solutions St. Augustine (MSSA) was engaged to lead all media relations and public outreach for the event.

Compassionate St. Augustine (CSA) has long been a cornerstone of community support in the historic city of St. Augustine, dedicating itself to a range of charitable and cause-based initiatives aimed at improving local lives. However, despite its deep-rooted presence and unwavering commitment, CSA faced a challenge common to many non-profits: the need to enhance its visibility, streamline its fundraising efforts, and bolster its overall brand messaging. Enter Mindful Solutions St. Augustine (MSSA), a dynamic and nimble marketing agency known for its innovative strategies and tailored solutions. With a keen understanding of non-profit dynamics and a track record of successful partnerships, MSSA was poised to support CSA in elevating its impact and expanding its reach.

In November 2023, the University of North Florida’s UNF Online program engaged Mindful Solutions St. Augustine (MSSAFL) to enhance its digital advertising efforts for its online nursing programs through a comprehensive pay-per-click (PPC) campaign strategy. This scope of work encompassed the development and execution of targeted PPC campaigns across Google Search, Facebook, Instagram, and retargeting channels, aimed at increasing qualified leads for three distinct online nursing degrees. MSSAFL was tasked with a range of services, including strategy development, media planning, and performance monitoring.

Glacier Heating & Air Conditioning (GHAC) partnered with Mindful Solutions St. Augustine (MSSAFL) to strengthen its marketing efforts, expand its digital presence, and drive longterm business growth. Through an integrated marketing strategy, MSSAFL has optimized GHAC’s website, social media, Google Search and Local Services Ads (LSAs), email marketing, and analytics to increase brand visibility, generate qualified leads, and maximize return on investment.

Ancient City Pools & Design (ACPD), a leader in creating customized pool and outdoor living experiences, sought to expand their brand footprint and drive increased engagement through a more robust digital marketing strategy. To achieve this, ACPD partnered with Mindful Solutions St. Augustine (MSSA) to develop and implement a comprehensive strategy that included website enhancements, on-page and off-page SEO improvements, social media management, content development, and a paid digital effort. By leveraging these tactics, ACPD was able to optimize their online platform, attract new customers, and ultimately boost sales. This case study explores the strategic approach, and detailed actions implemented to realize these goals.