UNF Online Exceeds RFIs for Online Nursing Programs Through Successful PPC Advertising Strategy
In November 2023, the University of North Florida’s UNF Online program engaged Mindful Solutions St. Augustine (MSSAFL) to enhance its digital advertising efforts for its online nursing programs through a comprehensive pay-per-click (PPC) campaign strategy. This scope of work encompassed the development and execution of targeted PPC campaigns across Google Search, Facebook, Instagram, and retargeting channels, aimed at increasing qualified leads for three distinct online nursing degrees. MSSAFL was tasked with a range of services, including strategy development, media planning, and performance monitoring.