Digital Marketing Strategies Deployed for Ancient City Pools & Design Expand Brand Awareness, Increase Online Engagement and Drive New Sales
Ancient City Pools & Design (ACPD), a leader in creating customized pool and outdoor living experiences, sought to expand their brand footprint and drive increased engagement through a more robust digital marketing strategy. To achieve this, ACPD partnered with Mindful Solutions St. Augustine (MSSA) to develop and implement a comprehensive strategy that included website enhancements, on-page and off-page SEO improvements, social media management, content development, and a paid digital effort. By leveraging these tactics, ACPD was able to optimize their online platform, attract new customers, and ultimately boost sales. This case study explores the strategic approach, and detailed actions implemented to realize these goals.